Monday, May 19, 2014

How to track and compare traffic for multiple websites not owned by me

An interesting use-case how to use KPI Watchdog Reporting Solution for consolidation of metrics from various websites has been published on Medium website.

Tracking multiple domain including historical data cannot be easily done in Google Analytics. You cannot combine figures from different profiles, combine them with your own data (e.g. registration from database) or even calculate conversion rate as a ration of your registrations and visits on website not owned by you. In order to overcome all these hurdles, you need to use 3rd party analytics tool such as KPI Watchdog.

Read in detail how it was used for one customer marketing campaign on Medium.