Based on this trend you can adjust your facebook campaign or even social media marketing strategy.
In KPI Watchdog you or your social media agency can easily and for free track and analyse the ROI of your facebook campaign investment and adjust your Facebook marketing spending accordingly.
Revenue from facebook monthly / Number of likes = Value of one facebook fan (like)
filtered by source: Facebook or if you track it directly in your database, use your database connector to import it to KPI Watchdog.
Facebook Fans- use Facebook connector and import Facebook Fan metric with monthly periodicity.
Value of one facebook like - use calculated metric with the above formula.
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