Tuesday, September 29, 2015

A simple guide to AdWords profit calculation

You can easily automate your AdWords campaign profit calculations.

Use this simple formula:

AdWords Revenue (Goal Conversion Value)- AdWords Cost = Profit 

How to get it:

Download your data from Google AdWords or Google Analytics and calculate it manually in excel.

Automate this calculation with KPI Watchdog, online reporting tool for AdWords in 2 simple steps.

1. Create new metrics with Ready-made dashboards
Choose online marketing profile and configure your AdWords metrics

2. Create Calculated metric
Set name and formula: Goal Value – AdWords Cost

You are done! 

AdWords profit numbers are now calculated and updated automatically every day.

System can send you an e-mail alert when the profit indicator performs differently than predicted.


Video tutorial: